Bythjul

2015

A new and contemporary approach to enhance the user experience while shopping for tires and rims online.

Our e-commerce website simplifies the tire and rim purchasing process for car owners. By entering your plate number, the search field provides personalized recommendations based on your car model and preferences, including performance, budget-friendly, or mixed tire options. We designed the site to reflect common customer concerns, ensuring they felt confident in their tire choices.

Our most interesting challenge was guiding customers towards slightly more expensive tire options, effectively upselling them, and ensuring satisfaction with their purchase. To achieve this, we designed the category page to provide personalized recommendations and filter sliders for customer preferences. The product page is information-rich, displaying assurances that the tires will fit your car with a 100% guarantee and offering tire and rim packages to help customers save.

The checkout process is connected with several services to make it easy for customers to finalize their purchase. We also offer pouches for tire storage and a final upsell option to book a time for tire and rim installation from a nearby service place.

Overall, the new platform is modern, intuitive, and easy to navigate, requiring little prior knowledge about tires. It provides personalized recommendations, detailed information, and a streamlined checkout process.

Patrik Arvidsson